sustainable business models program


SME4GREEN - What is it about

Torino Municipality (Italy) & Ilfov County Council (Romania) are creating Local Green Deals – concrete action plans through which local public and private stakeholders work together towards achieving the green transition.


  • Steering groups formation
  • Co-creation of the Local Green Deals
  • Support for the local SMEs to create new green products/services

Are you an SME from Torino or Ilfov? Join the SME4GREEN support program!

20 SMEs from the two territories will be selected to join our acceleration program. The acceleration program will be delivered by Măgurele Science Park and

Program tracks:

  1. Sustainable business models
  2. Innovation management

Track A. Sustainable business models


Objective: The SMEs joining the program will be able to identify sustainable solutions for building new products/services, including financing opportunities

Modules (1-1 mentoring):

  • Sustainable Business Model Canvas
  • Strategic planning for businesses in sustainability
  • How crowdfunding works & is it for my business/products?
  • Pitch training
  • Customized consultancy based on the needs of the selected SMEs

Modules (group sessions):

  • How to develop & run successful crowdfunding campaigns for sustainable businesses/products
  • Financing opportunities for sustainable businesses – including European grant funding
  • Circular economy and sustainability


Track B. Innovation management


Objective: The SMEs joining the program will be able to develop customized plans for managing innovation processes at their level and identify financing opportunities for innovation

Modules (1-1 mentoring):

  • Custom analysis on innovation processes for each SME
  • Custom strategic mentoring on innovation management
  • Methods to grow innovative ideas
  • Tailored recommendations for financial sources to sustain the innovative processes

Modules (group sessions):

  • Methods of Managing Innovation Processes (according to ISO 56002)
  • Methods to integrate green technologies and digitalization in SME procedures
  • Funding opportunities for innovation

General selection criteria for the SMEs that will join the program (both tracks)

We are looking for SMEs from Torino and Ilfov who:

  • Are legally established and active in the two ecosystems during project implementation;
  • Have the SME status (<50 employees for small businesses, <250 for medium enterprises);
  • Are Willing to commit at least 25 hours for this activity between June and August/September.
  • Will sign the memorandum of understanding for the Local Green Deals or are active part of the Local Steering Group;


Additional criteria for track A. The selected SMEs must:

  • Be interested in running a reward based crowdfunding campaign (5 SMEs from the selected ones will run a crowdfunding campaign on consolid8)
  • Have a community (online/offline; client base…)
  • Aim to launch a new/improved sustainable product/service (they will sell in advance a product/service through a possible crowdfunding campaign supported on
  • Be willing to commit at least 2 - 3 hours/day to promote the campaign during its implementation (30 - 45 days)

Additional criteria for track B. The selected SMEs must:

  •  Have or are willing to add an innovative component/ approach in the organization

Calendar - updated!

  • Application deadline: 15 June 2023 
  • Interviews with the applicants: 19 – 21 June 2023
  • General online onboarding: 26 June 2023
  • Program delivery: June – September/October 2023
    • individual 1 – 1 mentorship meetings  and monthly general group progress meetings
    • Workshop on developing crowdfunding campaigns for sustainable businesses/products with consolid8 experts
    • Meeting with the Local Green Deal Steering Committee/ask for support
    • Webinar on Financing opportunities for sustainable businesses – including European grant funding
    • Circular economy workshop (tbc)
  • Implementation of crowdfunding campaigns (at least 5 campaigns) – on consolid8: November 2023 – April 2024


You can reach us at [email protected] – contact person: Raluca Preluca, project manager.

Who will you work with

The program is delivered by & Măgurele Science Park 

  • We are a Romanian business support organization, dedicated to the development of a national and European ecosystem based on impact, offering stakeholders key tools and resources: access to funding (grants through and crowdfunding through our crowdfunding platform -, access to know-how (mentors and specialists), access to information about impact investments for investors and building support mechanisms for public authorities to support social entrepreneurship and the transition to a green economy. We are holding the consolidated8 festival in Brașov, Romania, presenting solutions for a sustainable and digital future (the first edition in 2022, the second edition confirmed for 2023 with support from the Horizon Europe program, as well as from private partners).

  • Măgurele Science Park Association is an initiative of the Ilfov County Council Romania launched in 2016, which aims to increase regional competitiveness through technological transfer and innovation. The Association's activity revolves around the idea of community: a strong and visible one, which brings together the ecosystems of business, research and education to create favorable contexts for new collaborations. Currently, the #MSP community has over 200 members, and the principles that govern our activity are: diversity, respect, knowledge sharing and innovation. More details can be found here.  


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